Inclusive of All Sailors, Virgin Voyages and Starboard Cruise Services Launches Retail ‘Epic Sea Change’ Aboard Resilient Lady.

Virgin Voyages, Richard Branson’s award-winning travel brand, charters a new course with exclusive retail partner, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea. Channeling Starboard’s position as the industry leader in designing transformative retail environments and distinct guest experiences, Virgin Voyages launches a retail assortment of purpose-driven brands, designer luxe collections, destination pop-ups and a shopping concept inclusive to all Sailors. 

The (Virgin) red carpet will be rolled out for Starboard’s retail offerings during Resilient Lady’s inaugural MerMaiden voyage from Piraeus, Greece, May 14. At the High Street Shops on Deck 6, sustainability meets elevated luxury with a wide range of products including LVMH-exclusive brands, while destination pop-ups on Deck 7 will celebrate ports visited, as well as Virgin Voyages’ onboard immersive entertainment events with rotating giftable assortments. Alongside new offerings, the brand looks forward to continuing its partnership with Yellow Leaf Hammocks, a staple relaxation piece on the ship’s balcony cabins with an origin story rooted in sustainability and a mission to transform communities. 

Resilient Lady - Virgin Voyages
Resilient Lady

“As a brand, Virgin Voyages creates unforgettable experiences for our Sailors. Retail is such an important part of the overall experience that we offer and partnering with industry veteran, Starboard, is an exciting opportunity to make our fleet the ultimate retail destination on the high seas,” said Virgin Voyages’ CEO, Tom McAlpin.

Elevated, Innovative Shopping for the High Seas 

Resilient Lady’s discerning design is captured throughout the highly covetable luxury boutiques on Deck 6’s High Street shops. The world-class LVMH line up includes the stand-alone Bvlgari boutique offering jewelry, watches, handbags and accessories, Marc Jacobs with classic totes and crossbody bags and Stella McCartney with high-end fashion pieces made from vegan materials. The Swiss Shop will feature iconic timepiece brands such as Tag Heuer and Hublot, while Dior perfumes offer classic fragrances for all.

Redefining Thoughtful Retail

Uniting on a journey committed to people and the planet, Starboard is making waves with a carefully curated assortment of brands and collections that depict stories encompassing Virgin Voyages’ conscious values. Engrace Diamonds, the world’s first lab-grown diamonds at sea and artisan handcrafted jewelry from John Hardy offer gender-inclusive designs representing Sailors of all identities. Vintage, pre-loved luxury accessories and leather goods will also be available from What Goes Around Comes Around.

Taking Virgin Voyages’ commitment to sustainability one step further, the expanded apparel collections will feature Summersalt, size-inclusive swimwear made with earth-friendly practices, Stitch Note, elevated printed linen made from sustainable materials, and Loci vegan sneakers. T-shirts, fans and vibrant accessories will be available for those who want to share self-affirmation and equality through Virgin Voyages’ branded Pride capsule. 

Designed for the conscious Sailor, the beauty shop will feature cruelty free lines, such as UK brand Iconic London, world-famous for their glow-giving products and vegan brushes, and Juice Beauty, award-winning vegan skincare and beauty items made with organic ingredients. Additionally, Sailors will discover clean beauty brands, such as Beekman Clinically Kind®, the Beekman 1802 approach to skincare that’s clinically tested, scientifically proven and made for sensitive skin.

“Together, we’ve curated a thoughtful collection of upscale, inclusive and sustainable products that seamlessly align with Virgin Voyages’ Lady Ships,” says Lisa Bauer, Starboard’s President and CEO. “Our reimagined retail caters to the Sailor’s aspirations and passions, engaging through thoughtful retail moments and offering something special for everyone onboard.”

Ocean Debuts

Resilient Lady will be the first ship to introduce Mono B, an athleisure gender-inclusive brand made from premium fibers and quality performance fabrics. The first-at-sea offering will include apparel ranging in sizes from XS to 3XL.

Keeping in line with Virgin Voyages’ support of a cleaner planet, Citizen’s first standalone boutique at sea will display all sustainable products reflective of the brand’s call to action of preventing one million watch batteries from going to landfills by 2024. Citizen pioneered the world’s first Eco-Drive watch in 1976, enabling watches to be powered by any light source, continuously and sustainably, eliminating the need to replace batteries, and preventing millions from entering landfills each year.

Sailors can experience Starboard’s elevated onboard shopping aboard Virgin Voyages’ Valiant Lady now, Resilient Lady later this month, and Scarlet Lady in August. Coming up next for Virgin Voyages ‘Epic Sea Change’ will be its newest ship, Brilliant Lady – making her MerMaiden voyage in the Caribbean later this year.

Source: Virgin Voyages

Virgin Voyages – My Cruise Blog



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