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Welcome to Ambassador, Britain’s premium value no-fly cruise line sailing from 8 regional UK ports.

When you sail with us, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine; all for the best value.

But what does this mean? Well, you’ll get a decent cup of tea, as well as a traditional afternoon tea, and great British entertainment – all served with the warmest of welcomes at an affordable price.

Our ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next. Plus, our sustainability efforts are supporting the next era of cruising, both with our onboard improvements and our charity partnerships.

Join us on board, and you’ll soon find out why 9 out of 10 guests would recommend Ambassador and why we were awarded the best value on the high seas!

Are you ready to enjoy yourself?

Our sustainability-first approach means that everybody can enjoy visiting the world’s most remote wonders, hidden gems, and natural treasures.

Did you know Ambience is in the top 10%-15% of environmentally sustainable ships allowing her access to some of Europe’s most untouched corners including the breath-taking Norwegian World Heritage fjords? Find your home from home at sea with Ambassador Cruise Line.





Ambassador Cruise Line | Traditional Authentic Cruise


Reservations and New Bookings: 0808 102 8030 (Freephone)

Group Sales: 0808 102 8032 (Freephone)

Guest Services and Aftersales: 0808 102 8031 (Freephone)

Destination Experiences: 0808 102 8229 (Freephone)


Reservations and New Bookings:

Guest Services:

Destination Experiences:

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