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Ahoy Sydney: Sir Richard Branson Welcomes Virgin Voyages To Australia From Sydney’s Iconic Sydney Harbour Bridge (4th December, 2023)

History was made as Virgin Voyages – Sir Richard Branson’s multi, award-winning cruise line – sailed into Sydney today ahead of the highly anticipated inaugural summer sailing season.

Resilient Lady approaches Sydney Harbour
Resilient Lady approaches Sydney Harbour

Resilient Lady  made her grand entrance into Sydney Harbour at 1 p.m. (Sydney time) where she received a spectacular welcome from Sir Richard Branson. The Virgin Group founder met the superyacht-inspired cruise ship in a classic wooden speedboat as it sailed through the Heads. 

Sir Richard Branson then took his Aussie welcome to new heights and scaled the Sydney Harbour Bridge in an exclusive, Virgin Voyages takeover of the iconic BridgeClimb experience.

From the summit of the bridge, Sir Richard Branson welcomed Resilient Lady to Circular Quay as she pulled into the Overseas Passenger Terminal for the first time. Excited Sailors lined the decks of the exclusively-adults ship to wave to Branson above and take in this iconic moment.

Sir Richard Branson guides Resilient Lady into Sydney Harbour
Sir Richard Branson guides Resilient Lady into Sydney Harbour

Virgin Voyages is the first travel brand in the Virgin Group to enter the Australian market since Virgin Australia (then Virgin Blue) launched Down Under in 2000.

Helicopters and drones circled the skies above to capture the incredible moment that encapsulated Sir Richard Branson’s pioneering spirit and the Virgin brand’s flair for creating iconic moments. It made Resilient Lady’s debut to Sydney a truly unforgettable welcome against the backdrop of one of the most liveable and scenic cities.

Speaking about this historic occasion, Sir Richard Branson said,“Sydney is one of my favorite cities in the world, and we wanted to ensure our arrival was as spectacular as the Sydney Harbour itself. To stand at the summit of the Sydney Harbour Bridge and watch Resilient Lady come into Circular Quay was one of the most exciting moments since we founded the Virgin brand.” He continued, “Australians’ loyalty to Virgin brands over the years has been testament to the thousands of people who make Virgin what it is, and we know you’re going to love Virgin Voyages, the latest brand to come Down Under. We are now less than one week away from our Aussie MerMaiden voyage, and we can’t wait to welcome Sailors aboard our ship where they will have a blast and experience our unique approach to cruising with the very best food, wellness, entertainment and fun.”

Virgin Voyages CEO, Nirmal Saverimuttu said, “Australians love to go on holiday, and they’ve shown how much they love cruising. We’re excited to make our mark here in Australia with the newest ship in our fleet. We celebrate being different, and it’s why we decided to push the envelope and do things in a fresh and exciting way. Richard challenged us to create a cruise line he’d want to take his mates on, and we’ve succeeded.” He continued, “We have some incredible destinations lined up for our first summer sailing season including Sydney, Hobart, Burnie along with other brilliant ports of call in New Zealand like Auckland, Wellington, Napier and Picton.”

Destination NSW CEO, Steve Cox said,“We are thrilled to welcome the striking Virgin Voyages Resilient Lady on her maiden arrival into Sydney, the nation’s premier cruise gateway. Cruise is such a vital contributor to the visitor economy of NSW in terms of on-shore passenger spend, supply chain jobs and provisioning services. We are delighted that Virgin Voyages is offering its ‘Sailors’ unforgettable experiences when they go ashore in the Harbour City and look forward to many more port calls into the future.”

Virgin Voyages is set to redefine cruising in Australia with its unique offering for Sailors. As the only major cruise line explicitly designed for adults – encompassing everything from high-end design to chic wellness amenities – Virgin Voyages has been awarded the No.1 large cruise line in Condé Nast Traveler’s 2023 Readers Choice Awards. With every voyage offering Michelin-inspired dining experiences, awe-inspiring entertainment and rejuvenating wellness experiences for guests to relax and recharge, Virgin Voyages caters to seasoned cruisers while captivating the cruise-curious and skeptics alike.

Resilient Lady will spend two nights in Sydney before heading south to Melbourne, her new homeport for the summer cruising season. On Dec. 11, the ship sets sail on her Aussie MerMaiden voyage to Tasmania, stopping over in Burnie and Hobart. For more information on Virgin Voyages, visit, or follow Virgin Voyages on social media @virginvoyages.

Source: Virgin Voyages Media

Images: ©2023 Virgin Cruises Intermediate Limited

Virgin Voyages – My Cruise Blog

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Virgin Voyages Welcomes New Chief Financial Officer (10th November, 2023)

Virgin Voyages are welcoming a new member to their executive leadership team – Peter Hunt.

He will be joining Virgin Voyages as CFO, starting in early December. He is a seasoned executive, bringing with him significant financial and operational experience, not to mention a strong Virgin acumen with prior leadership roles at Virgin America.

Peter Hunt - Incoming Virgin Voyages CFO
Peter Hunt – Incoming Virgin Voyages CFO

Peter joins Virgin Voyages at a very exciting time for the business as it continues its global expansion, gears up for a record-breaking 2024 WAVE season and continues to take the cruise industry forward with its award-winning, standalone cruise product.

“It’s wonderful to be a part of the Virgin family again and I’m thrilled to join the Virgin Voyages team,” said Hunt. “This brand is truly revolutionizing the industry with its award-winning cruise experiences, and I look forward to helping the company grow and build on its initial success.”

In addition, Virgin Voyages recently elevated Nirmal Saverimuttu to CEO. The two Virgin veterans will be working in lock step to continue the advancement of the business and see a bright future ahead.

“I’m thrilled to welcome Peter to the crew and the leadership team as our new CFO.” said Saverimuttu. “We are excited about the impact he will have given his background and experience with Virgin and in other growth based companies. I look forward to working closely with him as we continue to deliver on our future plans and achieve our growth and profitability ambitions.”

An executive leader and financial expert with more than 30 years of diverse experience, Peter has more than 20 years within the US airline industry.

Peter has been a chief financial officer (CFO) at two US airlines, most recently at Virgin America prior to its acquisition by Alaska Airlines. Peter also led the integration of Virgin America with Alaska Airlines, serving as Virgin America’s president and chief operating officer (COO) throughout the integration.

Most recently, Peter has served as an advisor to airline investors on potential opportunities and strategies, particularly during the COVID-19 pandemic.

He was also interim CFO at Service King – a major chain of auto body repair shops – during Service King’s recent financial restructuring.

Peter has a Bachelor’s of Science in commerce from the University of Virginia’s McIntire School of Commerce, and a Master’s of Business Administration from the McDonough School of Business at Georgetown University.

Source: Virgin Voyages Public Relations

Image: ©2023 Virgin Cruises Intermediate Limited

Virgin Voyages – My Cruise Blog

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Virgin Voyages Successfully Concludes Its First Sustainable Marine Fuel Trial, Marking Significant Step in Reaching Net Zero Goals (1st November, 2023)

Virgin Voyages, Richard Branson’s newest travel brand, is proud to announce the successful completion of its inaugural sustainable marine fuel trial.

As a brand driven by its purpose of “Creating an Epic Sea Change for All,” the commencement of the trial marks a major milestone in Virgin Voyages’ sustainability program and steadfast commitment to reaching net zero carbon emissions by 2050.

Virgin Voyages - An Epic Sea Change For All
Virgin Voyages – An Epic Sea Change For All

Virgin Voyages is among several industry pioneers who have committed to testing sustainable marine fuels, such as waste-based biofuels.

The brand’s Barcelona-based vessel, Valiant Lady, bunkered the fuel on Sept. 24 and completed testing and burning of the fuel on Oct. 16.

Throughout the trial, the team analyzed the fuel and engine performance during bunkering, storing and burning of the fuel, ensuring it met lab requirements as well as operational expectations.

The fuel mixture was a combination of 20% used cooking oil, which met global ISCC certification, and 80% conventional heavy fuel oil, a purposeful choice as heavy fuel accounts for the largest pool of fuel consumed by maritime vessels.

Valiant Lady
Valiant Lady

Jill Stoneberg, Sr. Director of Social Impact and Sustainability for Virgin Voyages said, “There are a variety of blended fuel options that are becoming available. We were especially interested in testing the performance of sustainable fuel mixed with heavy fuel oil. The latter makes up a significant portion of the industry’s fuel demand and therefore, is one of the greatest opportunities for transitioning to lower-carbon fuel solutions.” 

Virgin Voyages has pledged to reach net zero carbon emissions by 2050.

Additionally, the brand remains dedicated to its sea change commitment, which includes being champions of ocean health, encouraging sustainable practices among Sailors and promoting responsible tourism in the 100+ ports of call that the brand visits.

Virgin Voyages has eliminated unnecessary single-use plastics across its fleet, emphasizes sustainably sourced goods and food products and regularly engages in social impact initiatives.

The on-board “Sea Change Fund,” for example, supports mangrove reforestation in the Caribbean.

Virgin Voyages - Water Refill Stations
Virgin Voyages – Water Refill Stations

Stoneberg added, “Completing our first sustainable fuel trial is incredibly promising; this is a near-term solution for the shipping and cruising industry. Sustainable, bio-based fuels can work with our existing engines today, and we could transition to these cleaner fuels now if they were more readily available and affordable. We’re encouraging our cruising counterparts to ask for and test these fuels as stronger demand will ultimately help accelerate the market.”

In 2025, the industry will be required to start using more sustainable fuels for a portion of its fuel demand to comply with the FuelEU Maritime regulation in the European Union.

Virgin Voyages is preparing for this shift and is exploring how sustainable fuel adoption will accelerate its decarbonization strategy in the near term.

The company will also continue to advocate for robust sustainability standards for waste-based biofuels, such as RSB.

For more information on Virgin Voyages’ sustainability program and company environmental objectives, please visit

Source: Virgin Voyages Public Relations Team

Images: ©2023 Virgin Cruises Intermediate Limited

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Virgin Voyages Names Michelle Bentubo As First Chief Operating Officer Amid Global Expansion Plan (5th October, 2023)

Michelle Bentubo - Chief Operating Officer Virgin Voyages
Michelle Bentubo – Chief Operating Officer Virgin Voyages

Virgin Voyages, the multi award-winning brand known for making waves, has announced Michelle Bentubo as its Chief Operating Officer, making her one of very few female cruise industry leaders who directly oversee all operations including marine & technical functions.

Bentubo’s 30+ years of travel and operations experience, along with seven years at Virgin Voyages in senior-level, business-defining roles, makes her the perfect choice to lead the company’s end-to-end operations as the brand evolves from start-up to industry powerhouse. 

“I’m thrilled to have Michelle take on this critical role for us at this important time in our growth plans. Having her become our COO is brilliant news for the entire team and our business given how she’s been such an important part of building and creating our brand,” said Nirmal Saverimuttu, Virgin Voyages’ newly appointed CEO.

“Not only am I excited to work with her as she takes our smooth operations functions to the next level, but I couldn’t think of a better leadership mentor for all our crew, especially our future women leaders.”

Bentubo joined the Virgin Voyages team in 2016 as VP of Technology and Operations, previously holding executive roles at Bank of America and Walt Disney World and Disney Cruise Line.

As a founding member of Virgin Voyages team, Bentubo played an integral role in identifying, designing and ultimately implementing the technology framework required for both shipboard and shoreside teams to ensure the brand delivered on its experience promises.

She then took on leadership of the company’s customer service, terminal operations and people and culture organizations shaping the brand’s service and culture philosophy.

Most recently in her role as SVP of Service Excellence, Travel Operations, Crew Training and Experience, Bentubo has been leading all activities, from booking to boarding, for Virgin Voyages’ Sailors.

She also helped drive the brand’s digital experience aboard its high-tech fleet, encompassing everything from its interactive Sailor App to the in-cabin tablets that can control mood lighting, air conditioning and television. 

Moving into her new role as Chief Operating Officer, Bentubo will be overseeing every touchpoint of the brand’s end-to-end operations, a critical position as Virgin Voyages expands its offerings to more than 100 ports of call across 45+ global itineraries.

Operations under her leadership include service delivery, port functionality, marine and technology, customer service, digital platforms, change management and business transformation.

Bentubo also leads Virgin Voyages’ Scarlet Squad, a program dedicated to recruiting, supporting and mentoring female talent across operations and preparing them for future leadership positions.

Richard Branson’s irresistible travel brand is celebrated for its much-loved experiences, style and approach as a premium brand. Founded in 2014 and officially launching its first vessel in 2021, the business is seeing record growth. Moving into 2024, the company is primed for success with $550 million in new capital from Ares Management, Bain Capital and Virgin Group.

With a brand purpose of “Creating an Epic Sea Change for All,” Virgin Voyages strives to achieve and maintain a 50/50 gender balance and increase female representation in what is still a largely, male-dominated industry.

Bentubo’s promotion to Chief Operating Officer cements the commitment Virgin Voyages has made to contributing to the change the industry wants to make happen. For more information on Virgin Voyages, its new international growth or its brand purpose, visit

Source: Virgin Voyages Public Relations Team

Images: ©2023 Virgin Cruises Intermediate Limited

Virgin Voyages – My Cruise Blog

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Virgin Voyages Expands Globally, Introduces 19 New Destinations & More Than Two Dozen Mermazing Itineraries (7th September, 2023)

Award-winning line postpones Brilliant Lady arrival due to supply chain delays but expands global itinerary options based on Sailor demand, announces new voyages from the UK.

Resilient Lady - ©2023 Virgin Cruises Intermediate Limited
Resilient Lady – ©2023 Virgin Cruises Intermediate Limited

Virgin Voyages, Richard Branson’s award-winning cruise line, is introducing 19 new ports and 27 epic new itineraries available through April 2025. Spanning all corners of the globe, the new offerings feature a return to the UK following strong Sailor and First Mate demand, incredible new ports of call in Australia and new seaside gems in the Caribbean.

Named the No. 1 mega-ship ocean cruise line in Travel + Leisure’s 2023 World’s Best Awards, Virgin Voyages is loved for its incredible value, exclusively adult experiences,Michelin chef-curated menus, impeccable service and focus on relaxation and wellbeing. A brand celebrated for its fresh approach to sailing, Virgin Voyages is giving guests what they’ve been craving with its broadest selection of destinations along with new summer and winter itineraries debuting across the fleet.

“Our loyal sailors have been asking for more places to visit with us, so we’re delivering in a big way. New ports, new itineraries and more local and immersive experiences to create unforgettable getaways, ”said Michelle Bentubo, SVP Service Excellence and Travel Operations. “From Morocco to Mooloolaba, Amsterdam to Bordeaux, Catania to Port Douglas, we now offer more than 120 incredible places you can explore aboard our award-winning ships you know and love. After all, it’s not just about where you go;it’s about who you go with and make a holiday one to remember.”

With this new announcement, Virgin Voyages’ fleet will offer a total of 63 itineraries to some of the world’s most inspiring locales. Among the new options are what the brand is calling its “Seachange Series.” These reimagined repositioning voyages offer more opportunities for travelers to extend their holidays and explore the world at large.

Details on the current deployments and what to look forward to aboard each ship are included below.

Resilient Lady

After returning from her inaugural season in Australia, Virgin Voyages’ newest Lady will sail three itineraries from her homeport in Athens from May through July 2024.

On the agenda are the popular “Greek Island Glow” to the islands of Santorini and Mykonos; “Adriatic Sea and Greek Gems,” sailing along Croatia’s Dalmatian Coast before stopping in Kotor and Corfu; and finally “Starry Nights in Greece & Croatia,” which offers a mix of the other two seven-night itineraries.

Back by popular demand, Virgin Voyages will also return to its British brand roots with a series of three- to six-night sailings aboard Resilient Lady. Kicking off in mid-August 2024 and running through September, highlights include “English Sights and European Delights,” which docks in Le Verdon (Bordeaux), La Coruna and Bilbao. The beautiful cities of Amsterdam and Bruges are also on the docket this fall.

Resilient Lady’s European schedule also includes two fantastic repositioning voyages from Portsmouth to Barcelona, adding Morocco to the brand’s roster of new destinations. On the heels of this voyage, Resilient closes her Med season with a Barcelona to Athens voyage, merging the best of the brand’s signature “Irresistible Med” and “Greek Island Glow” itineraries and introducing Catania, Sicily as well.

Finally, Resilient Lady will set off on a 44-night repositioning from Athens to Australia in October 2024, making stops in awe-inspiring, bucket-list destinations like Dubai, Mumbai, Singapore and Bali along the way. Once Down Under, Sailors have the option of 15 brand new itineraries and nine new ports including Broome, Albany, Adelaide, Newcastle, Mooloolaba, Port Douglas, Brisbane, Eden and Kangaroo Island.

Valiant Lady

To start her 2023 winter season, Valiant Lady will return from Barcelona on Oct. 29, 2023 and begin her signature itineraries from Miami such as the “Eastern Caribbean Antilles” and “Western Caribbean Charm.” From January through March 2024, she will operate out of San Juan, Puerto Rico, offering two southern Caribbean voyages originally scheduled for Brilliant Lady including “The Southeastern Caribbean Isles” and “Sunsets in the Lesser Antilles.”

With Scarlet Lady heading into dry dock next year, sister ship Valiant Lady will trade places starting in April 2024. Departing from Miami, Valiant Lady will continue to offer Scarlet’s four- and five-night Caribbean rotations that Sailors love, along with a special six-night “Holidaze and Nights” voyage.

Scarlet Lady

Next summer between May and October 2024, Scarlet will soak up the Mediterranean sun, taking on Valiant Lady’s two seven-night itineraries: “Irresistible Med” and “French Daze and Ibiza Nights.” On Nov. 3, Scarlet will embark on an 11-night repositioning voyage from Barcelona to Civitavecchia, stopping in Mallorca, Corsica and Sardinia. After a short period in dry dock for general maintenance, enhancements, and recalibrations, Scarlet Lady will spring back into action with a 16-night Transatlantic voyage from Rome to Miami. This new itinerary boasts calls in Funchal (Madeira, Portugal) as well as Santa Cruz de Tenerife (Spain).

After arriving in Miami on Dec. 14, 2024, Scarlet Lady will offer Valiant’s signature six- and eight-night winter voyages through the spring of 2025 including “Western Caribbean Charm” and the “Eastern Caribbean Antilles.” Originally debuting in the fall of 2022, these longer routes from Miami feature late-night stays in San Juan, authentic experiences against the beautiful and rugged landscape of Roatan, and a taste of the USVIs with a day-trip to St. Croix.

Brilliant Lady

While having introduced three mid-sized vessels in less than two years is an industry first, even Cruise Critic’s No. 1 cruise line (voted by readers) is susceptible to global issues. Despite careful planning, Virgin Voyages is facing unexpected construction, supply chain and staffing challenges that have delayed the introduction into service of its new ship, Brilliant Lady. The award-winning brand has established industry leading service and experiences, and given the challenges outlined, has made the tough decision to postpone Brilliant Lady’s highly anticipated launch. Virgin Voyages is evaluating new possible launch dates when it is able to deliver the standards the brand’s Sailors have come to expect.

Guests with bookings that have been canceled will receive generous offers along with exclusive rebooking perks and on-board credit once the new date is announced.

Scarlet Lady - ©2023 Virgin Cruises Intermediate Limited
Scarlet Lady – ©2023 Virgin Cruises Intermediate Limited

“We’ve built a brand that has taken the industry by storm, but even the strongest businesses face unforeseen challenges every now and then,” Bentubo added. “We are sorry that our Sailors and First Mates who were excited about Brilliant Lady will have to wait a little bit longer for her launch. We know they will love the new itineraries as much as we do, and we look forward to welcoming them on-board.”

Always wanting to do right by its Sailors and travel advisors, Virgin Voyages will offer anyone impacted by the new itineraries price- and promotion-protected options to rebook and receive $300 – $600 USD in Sailor Loot or a full refund.

Diner and Dash eatery in The Galley - ©2023 Virgin Cruises Intermediate Limited
Diner and Dash eatery in The Galley – ©2023 Virgin Cruises Intermediate Limited

Travelers wanting to experience one of the exciting new ports can take advantage of 30% off Med 2024 voyages and up to a $600 Bar Tab when they book by Sept. 28. A handful of select Caribbean sailings and repositioning voyages are also eligible for $500 off.

Starting Monday, the new itineraries will be available to view and book. Please visit or contact your First Mate (travel advisor). More information on Brilliant Lady can also be found on our website.

Source: Virgin Voyages Press

Virgin Voyages – My Cruise Blog

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Virgin Voyages Expands Partnership with JLo, Appointing Global Icon as Chief Celebrations Officer & Creating Jen A.I.

Jen A.I. helps Sailors invite their crew on a voyage and gets them to say “yes” to celebrating this summer

MIAMI, FL – June 27, 2023 – Global icon Jennifer Lopez is joining forces with Richard Branson and Virgin Voyages in getting everyone to do one thing: quit making excuses and start celebrating more! As Chief Celebrations Officer for Richard Branson’s irresistible and award-winning new travel brand, JLo is personally inviting her fans and fellow travelers everywhere to use Jen A.I. to convince their crew to set sail for the adventure of a lifetime on the high seas.

Leisure travel is back in full force for the first time in years. All of those who were forced to press pause on celebrations are officially being summoned once again. Travelers are craving unique travel experiences and wanting to commemorate major milestones in style. According to Condé Nast Traveler, celebration travel is top-of-mind for readers in 2023, with 76% indicating that they had already traveled, or plan to travel, for a special event in the next year.*

Now, Jen A.I. is entering the chat. While Jennifer can’t call everyone – because global entrepreneurs have empires to run, songs to record and movies to film – with a few simple clicks, travelers can create a custom invite from Jennifer Lopez, a figure almost no one can resist. Tapping into the fun of augmented reality, Virgin Voyages is enabling A.I. and enhancing it with Jennifer’s likeness. Sailors are encouraged to invite their friends & family to say “yes” to celebrating IRL this summer aboard one of the line’s three irresistible ships. 

Jennifer Lopez said, “It’s so important to me that we stop and take time to celebrate special moments in our lives, and encourage others to do the same. If the last few years have taught us anything, it’s how important it is to cherish life’s special moments with your inner circle.”

Jen A.I. is revolutionizing how Sailors can celebrate with Virgin Voyages, and the possibilities are Limitless. Whether it’s a 40th birthday, college graduation, 10-year anniversary, bachelorette, guys’ getaway, divorce party or an escape from adulting, any reason is a reason to celebrate with your crew aboard Virgin Voyages. According to Condé Nast Traveler’s 2022 Readers’ Choice Awards, nearly eight in 10 cruise voters (77%) recommended Virgin Voyages as ideal for celebrating a special moment/event, 15% higher than all cruise lines measured.**

Richard Branson, founder of Virgin Group, said, “This extraordinary company was founded on the idea of connecting people and celebrating all of life’s special moments. We want to be the ultimate choice for any kind of celebration travel, and let’s be honest, who can say no to Jennifer?”

Sailors can activate the new Jen A.I. tool by visiting After answering a few simple questions, including what they’d like to celebrate, where they’d like to travel and who they want to set sail with, a personalized invite will be emailed to Sailors to share far and wide.

After booking a celebratory getaway, Virgin Voyages will take the hassle out of planning that often accompanies group gatherings. With the help of the Sailor Services team, guests are able to link their cabin reservations or level up with Virgin Voyages’ “Splash For Your Bash” package. Encompassing everything for the ultimate soiree – from a bottle of bubbles upon arrival to bottomless brunch at the 1920s inspired steakhouse or a celebratory dinner at Razzle Dazzle – Virgin Voyages is simplifying the planning process so Sailors can enjoy their vacation, stress-free.

With three Lady Ships currently sailing around the globe, offering more than 40 itineraries to 100 incredible ports of call, Virgin Voyages has options for everyone. Recently sweeping the Cruise Critic Awards and having been awarded a spot on Condé Nast Traveler’s 2023 “Hot List” for the second year in a row, Virgin Voyages offers incredible value. WiFi, gratuities, Michelin-inspired dining, high-energy and zen-inducing fitness classes, and a roster of immersive, “I can’t believe I just saw that” entertainment is all included in the voyage fare. Paired with authentic shoreside experiences and an exclusively adult atmosphere, Virgin Voyages attracts more than 89% of cruise newbies back for a second vacation.

To try out Jen A.I. for yourself and build a custom celebration invite from Jennifer Lopez, visit

Source Notes

* Source: MRI-Simmons Starch, Condé Nast Traveler, March 2023. Special events include birthdays, anniversary celebrations, etc.

** Source: Condé Nast Traveler, Proprietary Insights, 2022 Readers’ Choice Awards

Source: Virgin Voyages Public Relations Team

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Virgin Voyages Celebrates 50+ Year Legacy with “A Virgin Celebration Voyage” in The Med Starring Sir Richard Branson (16th June, 2023)

Virgin Voyages is riding the wave of its newest ship’s inaugural season with a brand first: A Virgin Celebration Voyage. For more than 50 years, Sir Richard Branson has charted the course from land, air, sea & beyond, building one of the world’s most recognizable brands. Setting sail from Athens on Aug. 27, 2023, “A Virgin Celebration Voyage” is poised to be the capstone celebration of the summer, giving Sailors exclusive access to Richard, company leaders and founding members of influence from across the brand.

Resilient Lady - © 2023 Virgin Cruises Intermediate Limited
Resilient Lady – © 2023 Virgin Cruises Intermediate Limited

Taking a page from the traditional CEO sailings of the past (and tossing the book overboard), this specially curated voyage will be like nothing the brand has ever showcased before. From intimate fireside chats, special performances, culinary explorations and memorable experiences, this voyage will make its mark in Virgin brand history – and in the hearts of the Sailors who come along for the ride. Bringing to life an authentic, behind-the-scenes look into Virgin, this epic getaway aims to break down all of the stuffy corporate barriers and offer a candid look into one of the most ground-breaking, recognizable and respected brands of all time.

Richard Branson, Founder of Virgin Group Ltd
Richard Branson, Founder of Virgin Group Ltd – © 2023 Virgin Cruises Intermediate Limited

As a special sailing designed with brand loyalists and Sailing Club members in mind, they are extending a generous offer to this group. They can snag a Red Hot Savings Offer of 30% off the fare along with some enticing surprises and delights waiting on-board. 

“When we launched our Sailing Club last year, we knew we wanted to offer a unique loyalty program that provided Sailors with irresistible benefits and exclusive access to special brand moments,” said Tom McAplin, CEO, Virgin Voyages.“A Virgin Celebration Voyage is a great example of this and benefits not only our Virgin following, but our incredible Sailing Club members. It’s an exciting time to be a real brand loyalist.”

For more information, or to book your cabin on “A Virgin Celebration Voyage” this August, visit

Source: Virgin Voyages Public Relations Team

Virgin Voyages – My Cruise Blog

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Virgin Voyages Celebrates Launch of Resilient Lady, Toasting “Yamas” to the Brand’s Newest Ship and Inaugural Summer Season in Greece

Resilient Lady
Resilient Lady

Featuring all-new ports in bucket-list destinations, new tasty food concepts and new entertainment

MIAMI, FL – May 10, 2023 – As the European summer season starts up, the much- anticipated debut of Virgin Voyages’ third ship, Resilient Lady, is here. As the newest Lady Ship to join the award-winning fleet, Richard Branson’s cruise travel brand is expanding its list of irresistible vacation destinations with Resilient Lady’s inaugural summer season from its new homeport in Athens, Greece. Designed exclusively for travelers 18+, Virgin Voyages’ ships were inspired by superyacht design, bringing glamour to the high seas with spaces designed by world-renowned architects and designers, including Tom Dixon and Concerte Amsterdam. With menus curated by Michelin-starred chefs, the experience has quickly become a foodies paradise, featuring culinary influences from these new regions in the Med. 

Resilient Lady makes her debut on May 14, 2023. The seven-night MerMaiden voyage (May 14-21) features the “Greek Island Glow” itinerary, which departs from Athens and includes stops in Santorini, Rhodes, Bodrum and an overnight in Mykonos before returning to Athens. Also debuting this season is the “Adriatic Sea & Greek Gems” itinerary, visiting the most incredible spots in the Adriatic Sea by way of Croatia’s coastline, Greece’s glamorous islands, and a bay in the Balkans. This itinerary also includes a late-night stay in Dubrovnik, giving Sailors plenty of time to explore the scenic city during the day and take part in the vibrant nightlife.

“Virgin Voyages’ delivers an amazing experience and has been recognized by hundreds of thousands of happy Sailors with the awards we’ve won for our service, food, design, entertainment and more,” said Sir Richard Branson. “We have shown the world all that we have to offer when it comes to having the holiday of your dreams, and I can’t wait to show off our lovely new Resilient Lady in one of the most magical places in the world as she sails around the Greek Isles, Croatia, Turkey and more.”

“I’m thrilled this day is finally here and that Resilient Lady has officially joined our award-winning fleet,” said Tom McAlpin, CEO of Virgin Voyages. “Since our launch just a few years ago, we have received the travel industry’s top awards and have experienced a very high rate of return with up to 40% of our Sailors rebooking their next cruise while they’re still on-board with us. I know people are going to love voyaging with Resilient Lady as much as they have with Scarlet and Valiant Lady, and I look forward to sharing this five-star experience with even more Sailors this summer.” 

In addition to exploring new destinations, together with its Creative Collective of the world’s best producers, including Randy Weiner (of Sleep No More and Queen of the Night), House of Yes and MISCHIEF, Resilient Lady will also debut incredible new entertainment, including five new shows, two all new soirées in The Manor, exclusive on-board parties, more live music acts and a festival stage of rotating performances. 

Alongside entertainment, Virgin Voyages is also unveiling new and tasty food and beverage offerings. Razzle Dazzle After Dark is a menu curated in partnership with Chef Eric Haugen. To celebrate Resilient Lady’s launch, the brand is introducing “Opa Hour,” an ode to the Greek culinary tradition. Held in the Dock and Dock House on all three ships, Opa Hour will feature a Greek-inspired food and beverage menu in addition to the usual offerings. 

Since the brand’s launch in 2021, Virgin Voyages has earned a number of top awards in the consumer travel and cruise industry categories. Most recently, the brand took home all five awards in its category for this year’s Cruisers’ Choice Awards with Cruise Critic. This includes Best Overall Cruise Line, Best Dining, Best Cabins, Best Service and Best Value for Money. On top of this awards sweep, Virgin Voyages was recently named on Condé Nast Traveler’s 2023 Hot List, a curated list of the world’s best new cruises. 

Staying close to the brand’s commitment to creating an Epic Sea Change for All, Virgin Voyages has partnered with two non-profit organizations: All for Blue and Urban Act. These partnerships include the brand’s participation in underwater and community clean-ups along with the composition of murals in Athens and in the Greek Islands, which are aimed at expressing the importance of sustainable tourism and preserving our oceans.

After its inaugural season in Greece, Resilient Lady will set off on a trans-continental voyage, arriving at Station Pier in Port Melbourne, Victoria, setting sail through Australia and New Zealand from Dec. 11, 2023 – March 27, 2024. For more information on Virgin Voyages, the five-star sailing experience or its amazing destinations and offers, visit

Source: Virgin Voyages Public Relations Team

Virgin Voyages – My Cruise Blog

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Virgin Voyages’ High Street Shops Prioritize Purpose-Driven and Luxe Lifestyle Retail

Inclusive of All Sailors, Virgin Voyages and Starboard Cruise Services Launches Retail ‘Epic Sea Change’ Aboard Resilient Lady.

Virgin Voyages, Richard Branson’s award-winning travel brand, charters a new course with exclusive retail partner, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea. Channeling Starboard’s position as the industry leader in designing transformative retail environments and distinct guest experiences, Virgin Voyages launches a retail assortment of purpose-driven brands, designer luxe collections, destination pop-ups and a shopping concept inclusive to all Sailors. 

The (Virgin) red carpet will be rolled out for Starboard’s retail offerings during Resilient Lady’s inaugural MerMaiden voyage from Piraeus, Greece, May 14. At the High Street Shops on Deck 6, sustainability meets elevated luxury with a wide range of products including LVMH-exclusive brands, while destination pop-ups on Deck 7 will celebrate ports visited, as well as Virgin Voyages’ onboard immersive entertainment events with rotating giftable assortments. Alongside new offerings, the brand looks forward to continuing its partnership with Yellow Leaf Hammocks, a staple relaxation piece on the ship’s balcony cabins with an origin story rooted in sustainability and a mission to transform communities. 

Resilient Lady - Virgin Voyages
Resilient Lady

“As a brand, Virgin Voyages creates unforgettable experiences for our Sailors. Retail is such an important part of the overall experience that we offer and partnering with industry veteran, Starboard, is an exciting opportunity to make our fleet the ultimate retail destination on the high seas,” said Virgin Voyages’ CEO, Tom McAlpin.

Elevated, Innovative Shopping for the High Seas 

Resilient Lady’s discerning design is captured throughout the highly covetable luxury boutiques on Deck 6’s High Street shops. The world-class LVMH line up includes the stand-alone Bvlgari boutique offering jewelry, watches, handbags and accessories, Marc Jacobs with classic totes and crossbody bags and Stella McCartney with high-end fashion pieces made from vegan materials. The Swiss Shop will feature iconic timepiece brands such as Tag Heuer and Hublot, while Dior perfumes offer classic fragrances for all.

Redefining Thoughtful Retail

Uniting on a journey committed to people and the planet, Starboard is making waves with a carefully curated assortment of brands and collections that depict stories encompassing Virgin Voyages’ conscious values. Engrace Diamonds, the world’s first lab-grown diamonds at sea and artisan handcrafted jewelry from John Hardy offer gender-inclusive designs representing Sailors of all identities. Vintage, pre-loved luxury accessories and leather goods will also be available from What Goes Around Comes Around.

Taking Virgin Voyages’ commitment to sustainability one step further, the expanded apparel collections will feature Summersalt, size-inclusive swimwear made with earth-friendly practices, Stitch Note, elevated printed linen made from sustainable materials, and Loci vegan sneakers. T-shirts, fans and vibrant accessories will be available for those who want to share self-affirmation and equality through Virgin Voyages’ branded Pride capsule. 

Designed for the conscious Sailor, the beauty shop will feature cruelty free lines, such as UK brand Iconic London, world-famous for their glow-giving products and vegan brushes, and Juice Beauty, award-winning vegan skincare and beauty items made with organic ingredients. Additionally, Sailors will discover clean beauty brands, such as Beekman Clinically Kind®, the Beekman 1802 approach to skincare that’s clinically tested, scientifically proven and made for sensitive skin.

“Together, we’ve curated a thoughtful collection of upscale, inclusive and sustainable products that seamlessly align with Virgin Voyages’ Lady Ships,” says Lisa Bauer, Starboard’s President and CEO. “Our reimagined retail caters to the Sailor’s aspirations and passions, engaging through thoughtful retail moments and offering something special for everyone onboard.”

Ocean Debuts

Resilient Lady will be the first ship to introduce Mono B, an athleisure gender-inclusive brand made from premium fibers and quality performance fabrics. The first-at-sea offering will include apparel ranging in sizes from XS to 3XL.

Keeping in line with Virgin Voyages’ support of a cleaner planet, Citizen’s first standalone boutique at sea will display all sustainable products reflective of the brand’s call to action of preventing one million watch batteries from going to landfills by 2024. Citizen pioneered the world’s first Eco-Drive watch in 1976, enabling watches to be powered by any light source, continuously and sustainably, eliminating the need to replace batteries, and preventing millions from entering landfills each year.

Sailors can experience Starboard’s elevated onboard shopping aboard Virgin Voyages’ Valiant Lady now, Resilient Lady later this month, and Scarlet Lady in August. Coming up next for Virgin Voyages ‘Epic Sea Change’ will be its newest ship, Brilliant Lady – making her MerMaiden voyage in the Caribbean later this year.

Source: Virgin Voyages

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