P&O Cruises will pilot two new experiential pop-up stands at Bluewater and Westfield shopping centres during its peak booking season from January to March 2024.
The stands will bring to life what a guest can experience on a P&O Cruises holiday, including a digital wall showcasing destinations around the world, a P&O Cruises sensory lounge where visitors can explore more on tablets and have the opportunity to enter a competition to win a P&O Cruises holiday to the Caribbean.
Carnival UK & P&O Cruises president Paul Ludlow said: “Our new marketing strategy, Holiday Like Never Before, aims to drive awareness and consideration with guests who may have thought that cruising wasn’t for them.
Our pop-up stands in two of the UK’s busiest retail destinations during the peak holiday booking period will support agents by helping potential guests to understand the exceptional value and varied experiences offered by a P&O Cruises holiday.”
P&O Cruises is Britain’s favourite cruise line, welcoming guests to experience holidays with a blend of discovery, choice, relaxation and exceptional service catered towards British tastes.
Each of the seven ships has its own appeal from family friendly or exclusively for adults.
With over 200 destinations worldwide, Itineraries are carefully curated to inspire discovery and are varied to suit newcomers and experienced guests alike.
Arvia joined the P&O Cruises fleet in December 2022 as the second LNG-powered, Excel-class ship embodying the newest trends in travel, dining and entertainment.
Arvia offers a Caribbean/winter season of fly-cruise holidays from homeport Barbados and Mediterranean holidays from Southampton during the summer.
P&O Cruises works with the best of the best including Gary Barlow who is music director of The 710 Club on Arvia and Iona and has delivered a number of unique musical moments on board.
Crafted to Gary’s creative vision, The 710 Club showcases an eclectic range of performances and offers an opportunity for up-and-coming musicians to get their break.
Gary also joins guests for exclusive performances on Arvia and Iona holidays.
Multi award-winning performer Nicole Scherzinger will be the creative force behind contemporary and breath-taking late night shows to be performed in SkyDome on board Iona and Arvia and P&O Cruises Food Heroes include chefs Marco Pierre White, Jose Pizarro, Shivi Ramoutar and Kjartan Skjelde who has created Norwegian speciality dishes, as well as award-winning drinks expert Olly Smith.
The company is part of Carnival Corporation & PLC (NYSE/LSE: CCL; NYSE:CUK).
Source: Kate Selley PR
Images: © 2024 Carnival Corporation. All rights reserved.