Virgin Voyages will debut ‘Booked’, its newest original show aboard Scarlet Lady, while launching “Screw It, Let’s Do It Productions,” named after Sir Richard Branson’s favorite one-liner.
This new entertainment initiative will bring Virgin Voyages’ shows and experiences to land-based theaters, Virgin Hotels and corporate partners.
It starts with ‘Booked’ being developed for a land debut in 2026 and Scarlet Night – Virgin Voyages’ signature ship-wide celebration – launching at Virgin Hotels Las Vegas and Virgin Hotels Shoreditch next year.
“The best commissions. No NCFs. A refreshed ship and all-new shows that prove Virgin Voyages never stops evolving,” said Nirmal Saverimuttu, CEO of Virgin Voyages.
“Our 5-5-4 sailings are performing better than ever because Sailors are coming back for what’s new — from Scarlet Lady’s stunning transformation to entertainment that stands shoulder to shoulder with what they’d see on land. It’s everything First Mates need to close the sale again and again.”
That quality matters because entertainment drives Virgin Voyages’ business. With a 30 percent repeat rate – among the highest in the industry – and many Sailors rebooking onboard, entertainment is the experience creator that turns first-time Sailors into loyal repeat customers.
Scarlet Lady, Virgin Voyages’ first ship and innovation flagship, now operates year-round from Miami with the cruise line’s best-selling 5-5-4 itinerary pattern, alternating five-night and four-night Caribbean sailings to Bimini, Cozumel, Costa Maya and Puerto Plata. But this isn’t the same ship that launched four years ago.
Scarlet Lady has undergone her second major transformation, proving Virgin Voyages’ commitment to keeping the fleet fresh for Sailors hungry for new experiences every time they return.
The ship’s latest evolution includes 24 redesigned Seriously Suites, new VIP cabanas, and Lucky Lotus, the Chinese-inspired restaurant that debuted in late 2024 with wok-fired dishes and dim sum.
Now, with an entirely new entertainment lineup headlined by ‘Booked’ and ‘Persephone’, a modern take on the Greek myth, Scarlet Lady delivers what travel advisors need most: continuous innovation that counters any concerns about fleet sameness.
Created by No Ceilings Entertainment’s Kim Willecke, Phil Shaw and Dennis Jauch, ‘Booked’ blends dance, acrobatics and cabaret-style storytelling into a production that rivals anything on land.
No Ceilings is one of a few producers joining the Screw It, Let’s Do It Productions’ Advisory Board, along with Jenny Gersten, Tony Award-winning producer and Artistic Director of New York City Center and Eva Price, three-time Tony Award and two-time Olivier Award-winning producer.
Supporting this innovation is Virgin Voyages’ new, 30,000-square-foot state-of-the-art rehearsal studio in Orlando.
The space features 10 beautiful rehearsal studios and full-scale replicas of onboard venues like The Red Room and The Manor, wardrobe and costume facilities, and collaborative working spaces.
Every show is workshopped and rehearsed before it reaches Sailors, ensuring the quality that drives those industry-leading satisfaction scores.
For more information or to book, visit www.VirginVoyages.com or contact your Virgin Voyages First Mate representative.
Source: Virgin Voyages PR
Images: ©2025 Virgin Cruises Intermediate Limited
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