The BNP Paribas Open, the largest combined ATP Masters and WTA 1000 tennis tournament in the world, announced the addition of Silversea, the leading experiential luxury and expedition travel brand, as the new Official Luxury Cruise Line of the tournament ahead of the 2026 event.
As the new Official Luxury Cruise Line of the BNP Paribas Open, Silversea will debut a display in the Sponsor Village of the Indian Wells Tennis Garden where fans will be able to immerse themselves in the brand’s lineup of luxury global travel experiences.
Fans can also be on the lookout for a special sweepstakes contest as part of Silversea’s presence on-site at Indian Wells, with more details to be announced in the coming weeks.
“We’re proud to welcome Silversea as a premier partner of the BNP Paribas Open, bringing a new level of luxury and discovery to the Tennis Paradise experience” said Philippe Dore, Chief Marketing Officer at the BNP Paribas Open.”
Silversea President, Bert Hernandez shares “Silversea is honored to partner with the BNP Paribas Open and connect with fans who appreciate world class experiences—both on the court and across the globe.”
Silversea joins lululemon (Official Footwear and Apparel Outfitter) and FAGE (Official Yogurt) as new official Tennis Paradise brand partners added to the lineup ahead of the 2026 event. They were previously announced as new partners last fall.
The 2026 BNP Paribas Open will begin Sunday, March 1 with women’s qualifying and will run through Sunday, March 15. All Tickets & Packages are on-sale now at www.bnpparibasopen.com/tickets.
About the BNP Paribas Open
The BNP Paribas Open is the largest combined ATP Tour Masters 1000 and WTA 1000 tennis event in the world, and one of the premier fixtures on tour having been named Tournament of the Year by both the WTA and the ATP Tour for a record-setting ten consecutive years (2015-2025). The 2026 BNP Paribas Open will be held at the Indian Wells Tennis Garden March 1-15.
About Silversea
Silversea is the leading experiential luxury and expedition travel brand, offering guests immersive experiences on all seven continents, personalized service, and an innovative culinary offering aboard its 12 intimate ocean and expedition ships.
Silversea’s itineraries encompass an unparalleled range of destinations worldwide, from the Mediterranean and the Caribbean to the Galápagos, both Polar Regions, and hundreds of fascinating places in between.
Set to strengthen its destination leadership starting in 2026, the brand is developing the southernmost hotel on Earth, The Cormorant at 55 South, in Puerto Williams, Chile – offering guests a uniquely seamless journey to Antarctica.
Silversea brings its like-minded guests closer to their destination in uncompromised comfort, championing the joy of travel, an enriching spirit of discovery, and an enduring commitment to Silversea’s signature “To Finding More” promise.
Source: Silversea Press Center
Image: © 2026 Silversea Cruises LTD.
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