Ambassador Cruise Line has again partnered with Greatest Hits Radio to launch an incredible themed cruise that will transport fans of the-most listened-to commercial radio station across Europe with some of their favourite presenters.
Building on the tremendous success of the inaugural and award-winning 2024 campaign, this renewed partnership will be bigger and bolder, combining Bauer Media Audio UK’s trusted brands and voices with Ambassador’s cruise experience to deeply resonate with our audience.
The campaign continues to provide a benchmark in commercial partnerships through creativity, collaboration and strategic alignment.
Next year, we have a seven-day Greatest Hits Radio Escape II with Ambassador Cruise Line sailing on board Ambience, which will depart from London Cruise Terminal in Tilbury on 27 March 2026 and head to Bremerhaven, Amsterdam, Rotterdam and Zeebrugge for Bruges!
In addition to all amenities and activities available on the affordable quality, no-fly cruise line’s flagship – such as quizzes, crafting, cabaret and West End style shows – on board entertainment will also feature DJ sets from Jackie Brambles, Jenny Powell and Kate Thornton, exclusive Q&As with Greatest Hits Radio stars, the legend that is Ken Bruce hosting a special edition of PopMaster plus… a few surprises that can’t be revealed just yet, providing an unparalleled guest experience.
The cruise went on sale on 15 October 2025, coinciding with the campaign launch, and lucky listeners can also win their way on board by listening to the station and entering prize draws online.
The campaign, brokered by Radio Experts, includes on-air trails, spotlight ads, social media posts and online competitions, and will be seen throughout the six months leading up to the trip next Spring.
To amplify the campaign, Ambassador will also publish a feature in their on-board magazine and video clips for Greatest Hits Radio will appear on screens in their ships across the globe.
The affordable quality cruise line is also launching an integrated marketing campaign aimed at reaching both trade and consumer audiences, leveraging campaign assets through digital and social activity, email reminders and more to ensure this unique themed sailing stays front of mind through the autumn and into the New Year.
The cruise will also transport a crew to capture the whole experience, creating in video content to be posted online and on socials after the trip.
Gordon Nardini, CMO, Ambassador Cruise Line, said: “Greatest Hits Radio is an engaging and dynamic platform, and we are thrilled to continue our partnership with them for the Greatest Hits Radio Escape II with Ambassador Cruise Line. Both brands share a passion for creating memorable experiences and connections, and our partnership shows how two trusted and successful brands can come together to create meaningful engagement with audiences. The sailing provides a unique opportunity to introduce both loyal listeners and new-to-cruise guests to Ambassador’s affordable quality, no-fly holidays, while further enhancing the sense of community that our guests have come to know and love.
“By combining the creativity and reach of Greatest Hits Radio with Ambassador’s famous ‘warmest welcome at sea’, the Greatest Hits Radio Escape II with Ambassador Cruise Line offers something truly distinctive. We are excited to welcome guests on board and to demonstrate what makes Ambassador the UK’s leading independent cruise line and Greatest Hits the most listened-to commercial radio station across Europe – because moments matter.”
Simon Kilby, MD, Bauer Media Advertising, added: “The Greatest Hits Radio Escape cruise is one of the biggest and most ambitious partnerships we’ve done in recent years. The station is on a meteoric rise, and as we see more listeners coming to the station and wanting to engage with the brand, continuing our collaboration with Ambassador Cruise Line felt like a natural progression a perfect partnership. This campaign combines the strong relationships our presenters have with their loyal listeners with our burgeoning commercial events portfolio and a brand and activity that we know our listeners love.”
Cabin prices start from £699, with Greatest Hits Radio fans booking online or via Ambassador’s contact centre before 2 November 2025 receiving a 5% discount when using the GHR5 discount code.
To book, visit www.ambassadorcruiseline.com or call 0808 1028701.
Source: Rooster PR
Images: Copyright 2025 Ambassador Cruise Line is a trading name of Ambassador Cruise Holidays Limited.
0 Comments