Norwegian Cruise Line (NCL), the innovator in global cruise travel with a 59-year history of breaking boundaries, unveiled its new brand identity inspired by its iconic 90s tagline, “It’s Different Out Here,” along with a first look at its new national TV campaign. The new platform is rooted in NCL’s history Read more
MSC Cruises is bringing ‘Dirty Dancing: In Concert’ – the live-to-film concert created by Lionsgate and GEA Live – to MSC Poesia for her highly anticipated summer season in Alaska, starting 11 May 2026. Building on MSC Cruises existing collaboration with Lionsgate, MSC Poesia will become the third ship in the cruise Read more
Fred. Olsen Cruise Lines has unveiled an industry-first, multi-platform digital advertising campaign created using Hybrid AI, the fusion of human-led creative disciplines including live action, CGI and photography, with cutting-edge generative AI, and featuring the world’s largest AI digital twin for a single object. The campaign sets a new benchmark for innovation in the Read more
P&O Cruises has introduced new five-berth cabins on board Arvia, Britannia and Iona ina bid to make holidays at sea even easier – and better value – for bigger families. The expanded accommodation choices will be available from summer 2026 and includebalcony cabins and conservatory mini suite cabins for families Read more
Princess Cruises, the world’s most iconic premium cruise line, closed out 2025 with an extraordinary collection of prestigious travel awards, celebrating excellence in ship design, culinary innovation, destination leadership, guest experience, and beyond. Throughout the year, Princess Cruises earned top honors from leading travel publications, reader-voted awards programs, and industry Read more
Holland America Line, a leader in leisurely travel and personalized service, celebrates an award-winning year after earning more than 40 consumer and travel industry honors in 2025. The awards recognize many aspects of the Holland America Line brand, including its service, cuisine, itineraries, and much more. The accolades also acknowledge the complete Holland America Line experience from best overall cruise line to standout ‘best’ ships. From editor’s picks and readers’ polls Read more
Oceania Cruises, the world’s leading culinary and destination focused luxury cruise line, is ushering in a new era of tranquility and sophistication at sea. Effective from 7th January 2026, the cruise line will exclusively welcome guests aged 18 and older for all new reservations for future voyages, elevating the onboard Read more
Royal Caribbean’s Royal Beach Club Paradise Island is officially open. The first-of-its-kind beach club destination welcomed its first vacationers Dec. 23, debuting an all-inclusive beach day that combines the vibrancy and beauty of The Bahamas with Royal Caribbean signature touches. The grand opening comes just a few days after the beach club’s official ribbon cutting celebration, Read more
Norwegian Cruise Line (NCL), the innovator in global cruise travel, has unveiled new images of the first highly anticipated enhancements to Great Stirrup Cay, its private island in the Bahamas – a 1.4-acre pool area featuring an expansive heated pool, Splash Harbor splash pad for young guests, Vibe Shore Club for adults Read more
Oceania Cruises, the world’s leading culinary and destination focused luxury cruise line, unveils lavishly reimagined and newly designed suite accommodations aboard Oceania Sonata, the first ship in the highly anticipated Sonata Class, debuting August 2027. Designed with the modern luxury traveller in mind, Oceania Sonata will offer a greater variety and Read more
MSC Cruises invites guests to plan their perfect holiday while embracing the unexpected moments that make a cruise with the cruise line truly unforgettable, with 23 modern ships visiting over 300 destinations worldwide in 2026. The cruise line has launched a new global campaign which highlights what makes MSC Cruises unique, Read more