This January saw Marella Cruises achieve its best weekend for passenger bookings during January 10-12, 2025.
This period, sometimes dubbed the ‘Sunshine Weekend’, saw record-breaking passenger numbers, surpassing any other weekend in the line’s history.
The success marks a significant milestone for Marella Cruises, indicating strong demand for their cruise offering in the new year.
The cruise line, part of TUI, was up over 7% year on year in passenger bookings during this special weekend in January.
These bookings were made from both TUI retail store and independent travel agents as well as online and app bookings.
The top cruising destinations for their customers has also been revealed with Palma, Spain topping the list for Summer 2025 followed by Dubrovnik, Corfu and Limassol (flying into Paphos) across the fleet of five ships sailing that season.
Chris Hackney, Managing Director, said: “We have kicked off 2025 with a bang. More customers than ever are booking a Marella Cruise holiday, and that trend is across all distribution channels. Last year was Marella Cruises most successful year yet and we are already on track to beat that as we continue to offer incredible value with our TUI end-to-end service, regional flights from 22 local airports, and of course our all-inclusive proposition.”
Marella Cruises
Marella Cruises is part of TUI UK and Ireland and TUI Group. It is the third largest cruise line in the UK. As of 1 June 2023, there are five ships in their fleet, Marella Discovery, Marella Discovery 2, Marella Explorer, Marella Explorer 2 and the newest ship to the fleet, Marella Voyager.
The cruise line offers its customers all-inclusive as standard with all tips and service charges included, customers enjoy an unrivalled level of service and award-winning entertainment.
They have also received accolades at the Wave Awards in 2024 as Best for Entertainment and Good Housekeeping Reader Recommended for onboard service since 2019.
Source: Marella Cruises PR & Comms
Images: © 2025 TUI AG
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