Fred. Holidays has been appointed General Sales Agent (GSA) for Lindblad Expeditions, the recognised global leader and pioneer of modern expedition cruising.
With nearly 60 years of experience and operational excellence, Lindblad Expeditions expertly commands the largest, most diverse fleet of advanced expedition ships in the industry consisting of 19 owned and leased vessels ranging in size from 16 to 148 guests, sailing a collection of more than 100 unique itineraries to the farthest reaches of the world with over 600 departures annually.
As UK GSA, Fred. Holidays will work with Lindblad Expeditions on a targeted sales, marketing and public relations campaign aimed at increasing brand exposure and awareness, building the UK business while growing market share.
Effective from 23rd September 2024, the team at Fred. Holidays will be available to take Lindblad Expeditions calls and help with any queries.
Kathi Riddle, Lindblad Expeditions’ senior vice president of sales and revenue, said: “It has long been a goal of ours to grow our sales internationally and reach a broader, more diverse audience beyond our strong presence in the US and Australia.
With their gold-star reputation and deep understanding of the UK market, Fred. Holidays is the perfect partner to help us shatter our international growth goals and capitalise on the recent expansion of our agreement with National Geographic that has made it possible for us to market our co-brand globally. The UK market is filled with distinguished travellers who know how to holiday, and together with Fred. Holidays, we’ll show them there’s no better brand to explore the world with than ours.”
Tricia Birmingham, Fred. Holidays’ director of tour operations, added: “We are excited to have been appointed GSA for Lindblad Expeditions and look forward to working closely with Kathi and her team.
There is so much potential for the growth of expedition and adventure cruise within the UK and I am confident that Fred. Holidays will be successful in helping Lindblad Expeditions achieve their objectives of increased brand awareness and significant business growth.”
Fred. Holidays is currently recruiting for a head of UK sales who will manage the relationship and oversee all activity. The successful candidate will work closely with the sales leadership team at Lindblad Expeditions and report directly to Birmingham.
With a growing fleet of 19 owned and leased intimately scaled expedition vessels, Lindblad Expeditions voyages to more than 70 countries and territories on six continents annually.
The brand’s educationally oriented expeditions allow guests to journey alongside, interact with, and learn from leading scientists and researchers, knowledgeable naturalists and photography experts while discovering stunning natural environments—above and below the sea—through a suite of state-of-the-art exploration tools.
In conjunction with this strengthened partnership, and as part of a wider global remit, Lindblad Expeditions also recently appointed Christine Stevens as vice president of national, strategic and international accounts.
In her new role, Stevens will be responsible for overseeing Lindblad Expeditions’ UK sales strategy, developing and implementing sales initiatives and building upon strong relationships with appointed regional partners.
For further information about Lindblad Expeditions and reservations, visit www.expeditions.com, call 0800 021 3189 or email sales@expeditions.co.uk.
Source: Kate Selley PR
Image: Copyright 2004 – 2024, LindbladCruises.com
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